Through the sensational Janet Mbugua, we did work with Lifebouy on two projects, first was the annual #High5ForHandwashing campaign that was introduced in Kenya in 2016 for the first time. Due to our digital command, we were able to influence more than 3000 social media users to participate in the challenge which was aimed at encouraging Kenyans to observe hygiene by washing their hands.
We then worked with her on an online campaign dabbed #HelpAChildReach5 that was geared towards promoting hygiene of children and mothers so as to reduce infant deaths and deaths of minors under the age of 5.