Toyota Kenya Rebrands to CFAO Motors Limited Kenya

March 15, 2022
Posted in Features

“We believe this change in name puts us in a better position to offer diversified mobility solutions to all our customers and business partners. Our commitment to you remains, to become the place where customers love to visit, and people love to work.”
Toyota Kenya Rebrands to CFAO Motors Limited Kenya

Toyota Kenya has rebranded to Cooperation for Africa and Overseas (CFAO) Motors Limited Kenya in a move aimed at enhancing multi-brand distribution of cars, motorbikes, and equipment.

In 2016, Toyota Tsusho Corporation (TTC) our parent company acquired the Corporation for Africa & Overseas (CFAO) (based in Paris, France) along with all its subsidiaries and networks across Africa. TTC went further to form an African Division with all operations in Africa reporting to CFAO Paris. CFAO is a key player in the fields of mobility, healthcare, consumer goods, infrastructure, and energy in 39 countries on the African continent.

This recent move to rebrand follows a board resolution that will allow the company to enhance its value chain in the automotive sector over and above the Toyota brand, which remains the core of its business, Arvinder Reel, the Managing Director CFAO Motors Kenya Limited said.

In a media briefing held on today ,  Mr Arvinder said that the firm will, however, retain its Toyota brand which will be a trading name. The rebrand will give CFAO Motors Kenya Limited a solid footing in the evolving mobility value-chains that is becoming more complex and diversified, at both a local and international level.

toyota Kenya rebrandingCFAO, whose parent company is Toyota Tsusho Corporation (TTC), will still be the exclusive dealer of Toyota vehicles in addition to selling Suzuki, Yamaha, and Hino brands. “Our core business is Toyota, we are the exclusive distributor, by retaining the Toyota business is that we shall the deal with TTC and we will be the exclusive distributor of Toyota vehicles, nothing changes as far as our offerings is concerned, its purely a rebranding and we will have four brands under our wings,” Arvinder Reel, CFAO Motors Kenya Ltd Managing Director.

Under the business, Kenyans can be able to trade in their used vehicles with a new vehicle in order to boost new vehicle sales.

“There is no distributor offering complete value chain, we will offer trade-in for our customers, we are training our staff on how to do valuation and assess used car vehicles,” Arvinder Reel.

He said that CFAO also seeks to seize the opportunity to get the integrated Africa network where it operates.

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